What is a Business Model?

A few weeks ago I was sent off with the task to figure out a business model for a product with the CFO. Well, in my head I said, what’s a business model? And of course I started an internet search for sample business models. In my research I discovered another term that people define in different ways – business model.


Business Model – A business model describes the rationale of how an organization creates, delivers, and captures value.

Source: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur

The Business Model Canvas

The Business Model Canvas is a framework that help you describe the business model using a shared language.  View the video below to see an explanation of the Business Model Canvas from Strategyzer.com.

A Simple Framework

The thing I like about the book was that it first taught you about the canvas and it’s categories. It included definitions and questions. From there sample business models were shown. But from there additional models were shown for various business types. For me, this is awesome because I like to learn by seeing real world examples. It is a simple yet powerful framework.

This book provides a framework for looking at your startup or existing business. It also provides a framework for innovation inside of the existing company through different value propositions, revenue streams, partners and the like. But it also heavily suggests that at each turn the theories that you have documented should be tested. More on that in another post.

“…the innovator has for enemies all those who have done well under the old conditions…” Niccolò Machiavelli – Wikiquote

This is so true:

“It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them.”

Source: Niccolò Machiavelli – Wikiquote

Google Fonts

Did you know that Google has over 800 open source fonts available for your use? Their purpose:

Making the web more beautiful, fast, and open through great typography

How did I make it work?

  • I selected the Satisfy font on the Google Fonts site.
  • I obtained the URL for the font.

  • I added the @Import CSS to my WordPress theme using the Customizer.

  • In the Post editor, using the Text entry, I used a DIV tag to style the font.


Making the web more beautiful, fast, and open through great typography


Note: During my research I saw warnings about adding to many fonts. They can slow down your site. There are multiple ways to add the fonts including using a plugin or updating the functions.php file.