Notes from Marc Roenberg’s – What Every Manager Must Know aboutLearning 2.0 Session Now. #TK10

These are my scattered notes from:

In Marc Roenberg’s – What Every Manager Must Know about Learning 2.0 Session Now.  #TK10

Influences and changes it is going to bring.

What is learning 2.0?

  • We live in a real-time world; therefore it changes everything we do.
  • Education – Stable content, learn for the futuer, apply to broad situation, primarily knoweldge-based, develop the person
  • Our role use to be education, training. Now it is education, training, and information.  #TK10 (Rosenberg)

Blended Learning – Learner, Simulations, Information Repositories, Classroom Training, Mentoring Coaching, Communities of Practice (with embeded technology), Experts and Expertise, Performance Support, etc. #TK10 (Rosenberg)

In Learning 2.0 the Learner is now a Peformer.

In Learning 2.0 where do people learn?

  • In the workplace-Workplace Integration
  • Mobility and Decentralization

    • Mobile learning is learning that follows you. Not training. Whereever you are the learning follows you.
    • Learning Culture

      • Some cultures will not accept learning 2.0.
      • Bad cultures defeat great learning. #TK10 (Rosenberg)
      • You can’t force this (SM) where the culture and organizational environment won’t support it. #TK10 (Rosenberg)
      • The technology is getting so easy to use a CEO can do it. #TK10 (Rosenberg)

Don’t confuse learning and training.

  • Learning is an artifact of human behavior.
  • Training is something we do to people.
  • For the most part when we think of learning we think of it as an iceberg. Most of the iceburg is below the water.

    • We usually look at what we can see such as the courses and catalogs.
    • Underneath the informal learning is going on.

      • Most learning takes place on the job (98%)
      • Most learning is informal: trial and error; doing; asking a friend

Knowledge Management

  • Information Repositories
  • Communities of practice
  • Experts and Expertise
  • Knowledge management is getting informatioin from people who have it to people who need it, in the most cost effective manner. #TK10 (Rosenberg)
  • Usually we are focused on documents and presentations when referriing to KM.

    • We must think beyond documents and presentations.

Web 2.0 is the growing set of tools and processes that allow anyone to create or access digital content and collaborate with others without any sprecial programming skills. ASTD Learning Circuits

Why do we insist that a student sit through a 2-3 day class where they wait until they hear the information they want when we could just give them the information they want in the first place. #TK10 (Rosenberg)

Target populations to Cyber intimacy (personal lesson plans)

Learning management to Knowledge management

LMSs are inadequate for dealing with learning 2.0

Classes to Communities = Instead of thinking of separate classes, think of each class a whole community. They can collaborate, get articles, our influence as trainers would not start on the last day of class. We can influence what happens when they go back to work and in their daily work life.

From Authoring to Blogging

Course catalogs to Knolwedgebases


  • Subject

    • Virtual Communities
    • Experts

      • Blog

  • Course Content
  • Live Events
  • Information Repositories
  • LMS Courses
  • Many different resources for the topic instead of courses
  • (Knowledge centric view of knoweldge)
  • We need to think of subjects in this way instead of just what courses do we have. Think about the content domain, not the course package.

Things Managers Think About

  • Physical Plant (80% of these are closed.)
  • Metrics (Kirkpatrick, actually the client decides what the metrics are, ask the client what they want them to be able to do when it is over?, How can we certify that someone knows what it requires to do the job. Look into the field of certification. Work samples, observation, tests, etc.)

    • Set your standards, match to a certification program, here is what you have to do
    • Technical infrastructure
    • Financing
    • Skill sets (Library science, managing a community, information architect, facilitation, project management, direct content creation)
    • Governance

      • Set up a governance board with many around the table to make recommendations
      • IT
      • Marketing
      • Sales
      • Don’t be in the ivory tower dictating
      • Roles
      • Expecations

Course-centric to Knowledge centric.

Don’t’ Kill the Classroom

  • As everything was going to elearning some things happened
  • The wrong contnet was transitioned to e-learning
  • Learning suffered and costs skyrocketed
  • Lots of “shovelware”
  • ISDs are paid to determine when to use the classroom, when to use e-training

Push to Pull

  • Multiple Leves of mastery Require Multiple Learning and Performance Strategies
  • Novices – Need Training, more formal and structured learning
  • Competent – Need Guidance
  • Experienced –Want access to information
  • Master/Expert (people can teach others) – Want to collaborate and problem solve. More personalized learning. More informal. On the job learning.
  • As people go through these levels of mastery they become more fluent in their jobs.
  • We move from pushing the information to people pulling it.
  • Learning 1.0 is the Supply Side (Prescription)
  • Learning 2.0 Demand Side(Subscription)

Value Propositoin for learning 2.0

  • Speed
  • Performance
  • Accuracy
  • Readiness
  • Gets people to learning faster, quicker, cheaper.
  • When you go and make your case for this, you can’t make it on learning. Learning without performance is meaningless in a business. We must get them to performance faster than the competition. We can do this through Learning 2.0 strategy.


  • A lot of companies are looking for English majors or journalism majors and then turning them into Instructional Designers.

How do I select a pilot project with a good chance of success? Whatfunctions does social learning support well? #TK10

Source: Presentation 

What functions does social learning support well?


  • How does SL support efficient consumption?

    • Use feedback such as visits, ratings, comments, and reviews to help learners identify and find the most useful learning content.
    • Which SL tools support consumption?

      • Views, Votes, Polls, Ratings, Tags, Comments, Group “games” MMORGs/simulations/scenarios
      • Some LMS’s have these tools

Collaboration and Co-Creation

  • Crowd sourcing
  • How does SL support collaboration?

    • Use the wisdom of the crowd to gather dispersed expertise or use “read/write” web to support collaboration.
    • Wikipedia
    • Which SL tools support creation and/or collaboration

      • Blogs
      • User-generated content (binary uploads)
      • Discussion boards
      • Wikis (and collaborative documents)


  • Social connect, getting people together with a question and an answer
  • How does SL support Connections?

    • Connect peers and experts to form groups for sharing and collaboration.
    • Which SL tools support connections?

      • Personal profiles
      • Microblogs
      • Socialcast
      • Yammer
      • Groups

Formulating the Social Learning Strategy #TK10


Innovation Strategy Models

  • Models to consider for strategy development
  • Prefer a series of fast tactical social learning projects over a big bang launch
  • Don’t bet the farm on technology


  • Invest in a portfolio of strategic innovation initiatives

Emergent Strategy Theory

  • When a “best” solution has not emerged, choose the most flexible strategy.

Benefits of Adopting Social Learning #TK10

Benefits to the Learner

  • Able to access information as needed and on demand
  • Imporved depth and breadth of information available than with only formal learning (crowdsourcing and/or long-tail effect)
  • Rapidly access up-to-date infomration
  • Information is verified and vetted by large community
  • Sense of ownership and pride
  • Democratization of content

Benefits to the Business

  • Decreate cost of support for new initiatives or products
  • Retain IP within the organization
  • Increate customer loyalty
  • Imporve on the job performance
  • Increase speed of repsonse to customers

Threats to Your Social Learning Strategy #TK10

Threats to Your Social Learning Strategy #TK10

Threat: Risk of Marginalization


Changing demographics in the workplace

  • X/Yers are use to getting things done on their own
  • Twechnologiacally literate
  • Conditioned to expect immediate gratification
  • Skeptical of society and its nstitutions
  • Lifelon learners
  • Ambition

Trent: Consumer-oriented social media sets expectations for yoru users (Expectations from Consumer applications)

  • Expectations include
  • Overall user experience
  • Immediacy
  • Equality and egalitarinism
  • Your formal (LMS) and social learning offerings have to compete for attention.

Competitions from other functional areas

(Intrepid presentation)

Examples of Social Learning #TK10PRE #TK10 from Presenter

Examples of Social Learning #TK10PRE #TK10 from Presenter


  • Employee community
  • Tools built internally
  • Profile
  • Q & A
  • Smarts
  • People
  • Blogs

Sun Learning Exchange

  • Users can generate their own content and upload it to the Sun Learning Exchange
  • User’s can rate content and search through it
  • Could be slides shows about products and roles in the company, intiatives in the HR group
  • It is a way to make content available from the whole organization in one place
  • The users sort through what is usable and what is not


  • Built on a commecially available tool (Jive Platform)
  • Developed by Intrepid to help with instructor led training
  • Blogging
  • Expert locators
  • Discussions
  • People finders
  • Around topics related to Management Development
  • People can ask questions and get input from their peers
  • Formal learning is integrated through course materials and slides
  • People can post their status (what are they working on)

What is Social Learning? #TK10PRE #TK10

What is Social Learning? #TK10PRE #TK10

It is Web 2.0 applied to learning and performance support.

  • Web 2.0 Characteristics
  • Read/Write Web
  • Users can contribute stuff back to a website
  • Emphasis on peer to peer connections
  • Not just organizations and content
  • Information can be reused and repurposed

Social (Any experience where being part of a collective adds value)

+ Learning  (Any knowledge acquisition that imporves performance)

= Social Learning (harnessing the ‘wisdone of the crowd’ to provide the opportunity for learning or performance improvement)

It is a learning intervention that can solve problems in the enterprise. Business problems can be solved.

It is broader than a learning path. Learners are looking for a richer experience.

What Social learning is not:

  • Not just social media (YouTube, etc)
  • Not just social networking (Facebook)
  • They may be components but the emphasis on social learning is on the learning and performance.

Formal vs. Informal Learning

Informal is subdivided into performance support, social learning, and embedded learning.

We are focusing on social learning.